When your personal brand takes a blind-side hit
Jonathan Martin noticed a sudden influx of personal messages directed to his Twitter account. New York Times reporter that he is, he figured out pretty quickly what was happening. The message senders...
View ArticleYour personal brand: To be rather than to seem
I believe in building and cultivating a personal brand. By brand I mean the professional image or personality that you want to project. You build your personal brand, first and foremost, by building...
View ArticleYou’re Now a Technical Communicator
A summary of my remarks last night to the newest graduates of Duke’s Technical Communication certificate program: Technical Communication consistently scores well in those “best jobs” rankings – in...
View ArticleCareer Tips from the Old Ballpark
This weekend marks the anniversary of the best baseball game I ever saw in person, at Baltimore’s old Memorial Stadium. It taught me some lessons about handling tough situations on the job. After...
View ArticleCorporate culture: Finding your way
Break out the Champagne! My favorite team, the Baltimore Orioles, just clinched the championship of the American League East Division for the first time in 17 years. This team is a pleasure to watch...
View ArticleWhy I re-upped with STC
I just renewed my membership in the Society for Technical Communication (STC) for the 33rd straight year. It was an easy decision. Here’s why. When I joined STC, in the days before the Internet, it was...
View ArticleOur identity and our future as technical communicators
I like to say, at the beginning of every new year, welcome to the future. 2019, a brand new space with freshly waxed floors and newly painted walls, awaits our arrival. As we enter in, let’s look...
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